For ages, wool has been distinguished by its unique characteristics. With its hydrophobic layer, wool naturally wards off dust and debris. Its inherent lanolin bestows a signature sheen, while also safeguarding the fibers from wear and tear. Serving as the predominant fiber in Turkish rug artistry, wool boasts durability and longevity, coupled with an unmatched softness that offers a plush haven for feet and relaxation. Environmentally speaking, wool stands out; coming second only to hemp, its production demands less energy, ensuring a lesser carbon footprint than most other textiles.